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How To Explain The Mission Of Your Grassroots Group To Friends

Posted By Volunteer Toronto, November 24, 2016
Updated: December 19, 2016
 

Estimated reading time: 4 minutes

Imagine this: you’re a grassroots volunteer leader and bump into an old friend at the supermarket. You’re really excited about your group’s upcoming event and have been taking every opportunity to spread the word. Hopefully, this will encourage your friend to attend or volunteer!

After a couple minutes of talking about the event to your friend, she asks, “Cool, is this event put on by the city?” When you reply, “No, it’s an initiative of my grassroots group.” Your friend asks, “So, what exactly does your group do?”

Do you:

a) Freeze and give a blank stare?

b) Take ten minutes to share the group’s history, explain plans for the next year, and pitch a volunteer role?

c) Answer in 30 seconds with your group’s clear and concise mission and vision statements?

If you answered “c” you are ahead of the game! Having mission and vision statements that are easy to remember and repeat allows easy articulation of your group’s values and goals. This will define your organization, narrow your team’s focus, and better orient projects and tasks.

Don’t have mission and vision statements yet? Check out this questionnaire for help!

 

What's the Difference Between a Mission and Vision Statement?

Mission and vision statements are similar, but not quite the same. Mission statements focus on what your group is doing in the present; they demonstrate why your work is important. Vision statements focus on what your group will do in the future; they explain what success looks like for your group. Many groups find that it is easier to start the mission/vision exercise with the vision statement, as it guides the framework of their current projects.

Writing mission and vision statements is a great opportunity for team building! By working together to set realistic goals and specify the group’s values, you can create a cohesive organizational identity.

 

For more information on defining your organization, check out www.grassrootsgrowth.ca. There, you will find new interactive training modules that will provide solutions to common grassroots governance challenges. Our vibrant online community supports volunteer-run organizations across Ontario with informative handbooks, downloadable templates, and opportunities to share ideas with other grassroots leaders.

You can also register for one of our free Grassroots Governance workshops. Our next Grassroots Governance workshop will be held on Sunday, November 27 at the Scarborough Civic Centre Library. Spaces are limited so register today!

 

Grassroots Growth Website

 

As the Education Coordinator, Jessica is responsible for developing and delivering workshops and online content to help build the capacity of grassroots organizations across Ontario. Contact Jessica

Tags:  Grassroots Growth  Grassroots organizations  Mission and Vision Statements  Resources for Grassroots organizations  volunteer run organizations 

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